The Grooming Manual

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How Better Grooming Gives You a Confidence Boost

How Better Grooming Gives You a Confidence Boost

Tough guy. Macho man.

There’s a lot of harmful societal pressure on men to be stereotypically strong, bold, aggressive, and confident.

For some people - people that are wrong - men’s grooming clashes with the ideal of a tough, masculine man. They associate grooming with words like soft, weak, and vain. They make bold, ridiculous claims like "real men don't worry about how their skin looks".

Here’s the reality: for millions of men around the world from diverse backgrounds and cultures, both grooming and skincare are empowering parts of being masculine and strong. If you want to get a regular confidence boost and always perform at your best, you owe it to yourself to make skincare and grooming priorities in your everyday routine.


Grooming is Masculine

When did unpleasant words like messy, stinky, and dirty get attached to masculinity? Guys, prove the haters wrong. You don’t have to be a mess to be manly.

Quite the opposite. Masculinity is about style, charm, and elegance - three things that you can achieve with a solid grooming routine.

Want to feel more confident and masculine? Here are some easy ways to do it:


Improve Your Shaving Habits

A low quality shave that leaves behind cuts, irritation, itch, and bumps looks bad and feels even worse. But a smooth shave that accentuates your features and gives you a clean, dynamic appearance is a huge boost to personal confidence.

To always get a great shave, make sure you're using the best products and know the right techniques. The shave cream you use makes a big difference - so we recommend our Smooth Brushless Shave Cream, with invigorating scents like peppermint and tea tree oil.

After you're done shaving, apply our Instant Relief Aftershave to finish with smooth, clean skin that's hydrated and soothed instead of red and irritated.

Rock a beard? You’ve already got a masculine look going. But you’ve seen the guys who have a beard and take zero care of it, right? That kills confidence. And remember, messy is not masculine.

Keep your beard and the skin beneath it looking its best with our natural Beard Oil. You’ll have the dapper look of a true gentleman - and the confidence to match.


Healthy, Smooth Skin Is Impressive

Especially in moments of high stress, it’s important to stay cool and confident. It’s hard to do that if you’re worried about how you look. Embrace the fact that looking good leads to feeling good - and confident about yourself.

Say you have an important business meeting. You dress to impress, prepare what you will say, and go over the whole thing in your mind beforehand. That preparation is essential to success.

The same process is essential when you go out on a date, meet someone new for the first time, or go on a job interview. What’s the point of dressing to impress, though, if your skin is in bad shape?

There's an easy, two-step grooming routine you should follow every morning to confidently start the day.

  1. Cleanse your skin with face wash to remove dirt, excess oil, and other debris. If you have normal to oily skin, use our Clarifying Gel Face Wash. If you have dry or sensitive skin, our Purifying Charcoal Face Wash is best.
  2. Seal in moisture to keep your skin smooth, prevent irritation, and slow the aging process with our Daily Essential Face Moisturizer.


Stay Youthful

Aging is not all bad. You become more mature, gain essential life experience, and grow to be a more well-rounded person. Embrace those aspects of getting older and enjoy the process.

Unfortunately, some guys focus on the negative aspects of getting older and thus lose a lot of confidence as they age - specifically related to their appearance. Yes, wrinkles and grey hairs are inevitable. But you can stay looking your best - and remain confident in yourself by taking care of your skin.

A skincare routine that includes anti-aging cream and eye cream will help you fight wrinkle and other telltale signs of aging. That way, you can keep the skills and knowledge you’ve gained over the years without having to suffer the crow’s feet and fine lines.

Get the benefits of both products in our Ultimate Anti-Aging Routine. It includes:

  • Revitalizing Anti-Aging Cream - made with DMAE, MSM, and hyaluronic acid to tighten facial muscles, reduce wrinkles, and smooth out fine lines.
  • Restoring Eye Cream - promotes circulation for reduced dark circles and puffiness while also smoothing away crow's feet and other lines around the eyes.


Grooming Isn’t Vain, It’s Smart

Don’t confuse a smart skincare routine for a Dorian Gray style lust for youth. Just like exercising regularly and eating right, following a skincare and grooming routine is about looking and feeling your best throughout your life.

If you could use a boost in confidence - or you just want to make sure you're always looking your best - prioritize skincare and grooming. Be sure you're using high quality products that don't contain potentially harmful ingredients. And stick with it. Consistently applying your skincare products brings long term, confidence boosting results.

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